Project Overview
Rapid and significant community growth, coupled with an 8.25% annual growth rate in patient admissions intensified the need for comprehensive hospital employee recruitment efforts. This came in the midst of a national nursing shortage.
Success in recruitment and retention presented the opportunity to improve SBMC’s ability to fill positions, and, for the long-term, to differentiate and build awareness of the hospital’s quality care, culture and services, within the clinical community and the general population. The collaboration of Marketing, Human Resources and Nurse Recruitment departments, combining their financial and human resources for a united campaign, allowed the hospital to accomplish its goals.
DONE!
- 23% more nurses were hired and 31.8% more positions filled than the previous year.
- RN turnover decreased by 3.4%. Total employee turnover decreased by 3.9%.
- Employee satisfaction increased by 12 points in six months.
HOW WE DID IT
- Internal and external communications
- Calendar
- Newspaper ads
- Professional journals
- Parking lot banners on the hospital campus
- Regional billboards
- Theater ads
