Delta Dental of Arizona

Small Business Campaign
 
Project Overview
Materials developed by Fifty X helped to launch a dental insurance plan for small businesses with fewer than 50 employees, specifically targeting companies for whom insurances was not previously available.
DONE!
By the end of the fiscal year, Delta Dental of Arizona had written 639 proposals for businesses - a 400%
HOW WE DID IT
  • Targeted mailing and media placement
  • Ad series
  • Direct response postcards