Delta Dental of Arizona
Small Business Campaign
Project Overview
Materials developed by FiftyX helped to launch a dental insurance plan for small businesses with fewer than 50 employees, specifically targeting companies for whom insurances was not previously available.DONE!
By the end of the fiscal year, Delta Dental of Arizona had written 639 proposals for businesses – a 400% increase over projections.HOW WE DID IT
- Targeted mailing and media placement
- Ad series
- Direct response postcards
